Tuesday, April 25, 2017

Psssst! Are You There?

          I was shopping at a drugstore the other day, and noticed a dry shampoo that’s been around for years, called Psssst.  Yes, that’s four Ss in a row.  I guess they want to make sure you can imitate an aerosol can.
          And it got me to wondering, how does one answer the phone at this business?  I picture a well-meaning guy or girl in their twenties, picking up the phone and saying, “Psssst.”
          You, on the other end, aren’t quite sure if someone picked up—was that static?  Did you even hear anything at all?  You wait, maybe they do it again, and finally you hang up.
          Answering the phone at a business has never been a slam dunk.  There are lo-o-o-ong law firm names, listing everybody but the window washer, and other companies who just didn’t think this through. (And yes, I realize the parent company might have employees answer, “Woodbridge Labs,” but eventually you’re going to have to ask for someone who can say the product name, and we’re back where we started.)
          I imagine other companies whose receptionists struggle. How about the folks at the laundry product, Shout?  You call a number and the person tells you to shout, so then do you?

          Zep is a cleaning product, but if someone picks up the phone and says it, you might think they said, “Zup?” as in “what’s up” and then say, “Oh, not much, how about you?”
          Kaboom, another cleaner, might be tough to respond to.  (“Shaboom?”)  And what if the receptionist works for the hair product and says, “Go Away Gray,” and what if your last name is Gray? I guess you just hang up.
          Of course, I’m not really one to talk.  Years ago St. Bob and I developed the cleaner/degreaser, Holy Cow, and you need just the right person to answer that phone.

Thankfully none of my books require receptionists to answer the phone—you just quietly order them here, just in time for Mother's Day. 

Tuesday, April 18, 2017

Putting Your Best Foot into Debt

          We all enjoy high quality, right?  And every one of us has felt the exasperation of buying a poorly made product that falls apart within a year of its use, right?  From garden tools to furniture to clothing, quality craftsmanship is getting harder and harder to find. And when you do find it, the price tag makes you rock back on your heels.  Let us just hope they are not John Lobb heels.
          Allow me to explain.  I once went to France with our second son, Brandon, who had served a two-year LDS church mission there.  This was fabulous in many ways, not least of which because he is ultra fluent, and the locals all assumed he was French.  But he has also had extravagant taste from the time he was a little boy and wanted to give rubies to a classmate for her birthday.  In first grade.
          So it was no surprise that he stopped dead in his tracks as we were walking along in a pricey district of Paris, the minute he spotted a John Lobb shoe store.  What, you may wonder, is a John Lobb shoe?
          Well, for the rest of us—the ones who actually live on planet Earth, not Planet Rubies for Birthdays or Planet Price is No Object, they are shoes that cost more than your first car.  And your second car.  Put together. 
          Clearly designed for men who have money to burn, they truly are amazing, high-quality, hand-crafted shoes.
          But they cost nearly $2,000.00.  And that’s before tax and shipping. Oh sure, some of them are closer to $1,000, but then a pair of crocodile Lopez Precious Leather ones will ding you $10,690.00.
          I'm happy to wait while the exclamation marks in your brain settle down. Anyway, I knew there was no way I could surprise him with a pair for Christmas, but I thought surely they had a shoe shine kit or something that he might like.  So I waited until I got home and I called one of their stores.
          The fellow on the phone happily reported that they don’t sell the wooden box you and I are picturing, only a leather travel shoe care case.  Even better, I thought—a travel one has to be less expensive than a home one.

          “How much is that?” I asked. 
          “Nine hundred dollars.”
          “Excuse me?”
          “Nine hundred dollars.  But the creams and brushes are sold separately.”
          So not only is it almost a thousand bucks, but it’s empty?  Was he kidding?  
          He was not.  “Nine hundred dollars,” he happily repeated.
          “Listen to yourself,” I said.  “You are telling me a shoe shine kit costs NINE HUNDRED DOLLARS U.S.”
          He was unfazed.  “Yes ma’am.”
          Evidently this is not shocking news to their customers (so… Prince Charles and who else?), but it left me absolutely dumbfounded.  And a Medium Metal Shoe Horn will set you back $160.00.  Seriously.  For a shoe horn.
Needless to say, I bought a little shoe-care kit from the Dollar Store, and plan to stuff it into Brandon’s Christmas stocking.  Maybe include some ruby cuff links.

Check out the prices of my books HERE.  You will be flabbergasted at what a bargain they are, especially when you consider how many dozens you can buy, all for the price of a shoe shine kit! And Mother's Day is coming up... just saying.

Tuesday, April 11, 2017

Now THAT'S a bumper sticker

              I’m going to confess something.  It’s not something we writers often admit, but it’s true for every one of us: Sometimes we silently edit people while they’re speaking.  We hear you, but we’re also thinking how much more concisely you could say that.
          We’re not trying to be rude; it’s just a natural reflex, like a singer thinking how you might tighten your diaphragm, or an athlete mentally imagining you swinging that club better. We still love you, we just automatically think of, well, improvements.
          And we do it with signs, as well. We do it every time we’re watching a movie on TV and it says, “This film has been modified from its original version. It has been formatted to fit this screen."  Why not just say, “This film has been modified to fit this screen”?  Redundancy abounds, and our brains wince.
          Which brings me to bumper stickers.  Usually they pose no extra verbiage problems, right?  Like billboards, most of them are six or seven words, max.  This is because people driving along can’t take their eyes off the road for much longer than that, and can only read so many words as they’re zipping by.
          But folks, in the quest to communicate from one’s car bumper, I think I have found the world’s all-time champion, right here in Rocklin, where I live:

          I was riding along with St. Bob and snapped this picture through my windshield.  We had to turn, so I couldn’t catch up to see what vital message this driver felt justified TEN PAGES of standard-sized paper, plastered to the back of his car.  Or her car.
          My first thought was, “Boy, does that person ever need a good editor.”  But then I thought, wait a minute.  Maybe this is a manuscript they hope to sell, or a scientific breakthrough we all should read. Maybe it’s a legal document in a nasty divorce.  Maybe it’s correspondence with spies and they’re whistle-blowers.  Maybe it’s an impassioned plea for help, with lots and lots of justification.  Maybe this person is selling everything they have, and unwisely started with their computer, thus can no longer use eBay.
          Whatever it is, I have to wonder who will ever have time to read it, even if they wind up behind this person at a stop light.  There is no stoplight in the land that lasts fifteen minutes. 
          But no matter what it is, I’m telling you, I could cut it down by at least nine pages.
Be sure to visit the BOOKS tab at my website (perfect for Mother's Day), and scroll through my YouTube Mom channel.  Yes, you can mentally edit my words.  I understand.


Tuesday, April 4, 2017

St. Bob and Forrest Gump

          I’m not sure the exact percentage, but I’m guessing St. Bob is responsible for at least a fourth of my blog posts.  This time it’s because he is claiming to be a Ping Pong Champion, much like the Forrest Gump character we all remember in that ping pong scene. 
Except that Bob has no special effects crew to follow him around and arrange for him to dazzle the world.  He must rely upon his own ping pong skills.
Which brings us to out-and-out lying.  Now, yes, Bob is naturally athletic and gave the kids a run for their money years ago when we had a ping pong table.  But he has never played seriously, has never been in a tournament, never even plays videogames, and hasn’t touched a ping pong paddle in ten years.
So the guys at church decided to have a ping pong event, and sent around a sign-up sheet.  They asked each man to indicate his ability by ranking himself on a scale of 1 to 10-- 1 for beginner, and 10 for expert.
Bob wrote 14.  FOURTEEN.  His plan is, when they call him in absolute astonishment, to say, “Oh, didn’t I put a hyphen in there?” 
I think they should erase that little stem on the letter P, on their sign- up sheet, so it says Ding Dong Tournament.  Then 14 would be exactly right.

Yes, several of my characters are based on this man, so you simply must buy my books.  He’s also my YouTube Mom cameraman—check it all out here.