Have you taken enough surveys, yet? Tech support, online companies—everyone wants a piece of your time and your expert evaluation.I know a guy who sells cars, and if his customers don’t rate him “Truly Outstanding” he can get fired. Let me ask you this: Have you ever bought a car—any car—and considered the experience “truly outstanding”? Do you even have five experiences in your lifetime that you would call truly outstanding? So what does a guy have to do, to leave you with that kind of buzz, after shelling out a huge chunk of your earnings? Should he juggle and sing? Send you off with a parade? Offer to put your kids through college? Now that would be truly outstanding.
I’ll tell you who never does surveys: The very folks you’d like to rate. The places where the service is so abominable that you honestly wonder if there’s a hidden camera somewhere, and this whole thing is a set-up. Airlines who bump and overbook, then lose your luggage. Repair shops where you swear you’re invisible, standing for ten minutes before you’re acknowledged. Supermarkets where the only conversation you hear from the checker and the bagger is about their breaks, their next vacation, and how long they’ve been working that day.
The place that really needs to hand out survey forms is the doctor’s office. Ironically, this is the only place where you actually have the time to fill one out.
Was your wait reasonable? Are you kidding me? Next time I’m arriving with a tool box, and I’m going to say, “Oh, take your time. I’ll just tinker while I wait.” Were you treated with courtesy? What—weighed in like livestock then put into a paper smock and locked up in a cold cell? Was your stay pleasant? No; it was like visiting a house of horrors—the wall “art” is a bunch of free posters from pharmaceutical companies, showing close ups of festering puss, swollen membranes, and runny eyes. Someone needs to tell physicians that while this stuff may fascinate them, it is the very reason the rest of us did not pursue medicine as a career. There’s a reason why skin is opaque, you know. Surely they can afford something else for the walls, and save the gooey skin cancer pictures in an album.
Makes you wonder how medicine might change if doctors knew they had to get a “Truly Outstanding” rating from their patients. You want medical reform? Start with a survey their license depends upon. Now that’s the one survey I’d be happy to fill out.
But you can pass the time while waiting by reading one of my books!