Have you taken enough surveys, yet? Tech support, online companies—everyone wants a piece of your time and your expert evaluation.
I know a guy who sells cars, and if his customers don’t rate him “Truly Outstanding” he can get fired. Let me ask you this: Have you ever bought a car—any car—and considered the experience “truly outstanding”? Do you even have five experiences in your lifetime that you would call truly outstanding? So what does a guy have to do, to leave you with that kind of buzz, after shelling out a huge chunk of your earnings? Should he juggle and sing? Send you off with a parade? Offer to put your kids through college? Now that would be truly outstanding. I’ll tell you
who never does surveys: The very folks
you’d like to rate. The places where the
service is so abominable that you honestly wonder if there’s a hidden camera
somewhere, and this whole thing is a set-up.
Airlines who bump and overbook, then lose your luggage. Repair shops where you swear you’re
invisible, standing for ten minutes before you’re acknowledged. Supermarkets where the only conversation you
hear from the checker and the bagger is about their breaks, their next
vacation, and how long they’ve been working that day.
The place
that really needs to hand out survey forms is the doctor’s office. Ironically,
this is the only place where you actually have the time to fill one out.
Was your wait reasonable? Are you kidding me? Next time I’m arriving with a tool box, and
I’m going to say, “Oh, take your time.
I’ll just tinker while I wait.”
Makes you
wonder how medicine might change if doctors knew they had to get a “Truly
Outstanding” rating from their patients.
You want medical reform? Start
with a survey their license depends upon.
Now that’s the one survey I’d be happy to fill out.
But you
can pass the time while waiting by reading one of my books!
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