Pretend you have a new product to sell. You have a Zoom conference with everyone involved, including the package designer. And this is the single best thing you can say about your product, so you put it on the front of the package:
Seriously? You can throw this away? Not much of a high water mark, is it? No bragging about the comfy fit, the effectiveness, the cute design, the washable fabric, the durability. Nope—this thing can be trash in a nano-second.
Not only that, but isn’t EVERYTHING disposable? I mean, literally, everything? So we have a redundancy issue as well.
Some time ago I blogged about a product that claimed to be “Semi-Odorless.” Semi? Partially? Not quite? If you can’t say it’s completely odorless, why bring the matter up?
Tell me how well these items would sell:
Jeans: Almost Comfy!
Cereal: So soggy you won’t even need milk!
Paint: Fairly Good Coverage
Toothpaste: Four out of Five Dentists recommend it (I want to talk to that fifth dentist).
And how anyone sells a prescription medication with the crazy side effects they list is beyond me. They’re all worse than the malady they’re supposed to treat. You’ve heard the same list: May cause suicidal tendencies, paralysis, cancer, blurred vision, abdominal swelling, and diarrhea, strokes, and tremors.
At least the face mask won't send me to the emergency room.
And you are totally safe buying my books. The worst that can happen is a cramp from laughing. (And be sure to order my VERY inexpensive Christmas short story, A Little Christmas Prayer. Makes a great gift!)