Most people enjoy the zillions of font options out there, customizing their emails and websites with everything from
to Showcard Gothic .
On the other hand, many of us sigh when we constantly have to switch from Microsoft’s Calibri to Arial, every time we open Word.
But if you have a business, can I recommend you choose a basic, simple font? If you try to get too cute, here’s what can happen. I recently called for tech assistance, when an online order wouldn’t go through. As if we don’t have enough tech trouble. Get this:
Tech assistant: Your username is not going through.
Me: But I’m typing in jonihilton. (then I spell it for her).
Tech assistant: That’s not what I have. What I have is J O N I L hyphen L I L T O N.
Now I’m trying to imagine how on earth I entered such a ridiculous username. Was it that my finger hit an adjacent button? Nope—L is nowhere near H. Plus a hyphen? Who sticks a hyphen into their name?
Me: I can promise you I would not have chosen that username.
AND THEN I PICURE IT. Joni l-lilton. This woman is looking at a screen where the H has separations between each stroke, like this Stencil font:
And suddenly the H has become l hypen l.
What happens to B in a font like this—does it turn into the number 13?
Does St. Bob become Agent 13 0 13?
And does K become l and then a < symbol? N would be l slash l. There’s no end to the confusion.
So, choose a simple font where each letter has sensible connections. And hire employees who know that l-lilton would be a ridiculous last name.
Luckily, you won’t need tech support to visit my website here. Scroll through my hundreds of YouTube Mom videos, and buy a book or two!